AsureQuality is a commercial company 100% owned by the New Zealand government. We provide food safety and biosecurity services to the food and primary production sectors.
Food safety and biosecurity experts
Every day our experienced team of 1700 experts works alongside customers like you, to assure the safety and quality of food being produced for millions of people worldwide. Our skilled staff and extensive accreditations enable us to audit, inspect, verify and certify food quality and management systems from the farm right to the supermarket shelf.
In today’s world, ever increasing levels of trade, tourism and business travel also carry risks. Many of our customers rely on us to help them detect, control and eradicate unwanted pests and diseases.
AsureQuality at a Glance (PDF 1170KB)
Japanese translation (PDF 883KB)
AsureQuality at a Glance Mandarin Translation (PDF 861KB)
The business activities of AsureQuality are divided into three main operating groups - Operations, Laboratories and International.
- Audit, inspection, verification and certification services
- Ante-mortem and post-mortem meat inspection
- TB and disease control activities
- Farm assurance audits
- Biosecurity surveillance and response
- Veterinary services
- Manufacture and distribution of animal health diagnostic products for domestic and international markets
- Food testing for pathogens, toxins, nutritional information and residues, routine and specialist chemical analyses
- Environmental characterisation, monitoring and investigations, industrial problem solving
- Product and food safety
- Projects and research
- Singapore food testing laboratory
- Audit, inspection, verification, and certification services
- Training services
- Expansion into new markets
Our ongoing investment in local and international accreditations enables us to certify food quality and management systems across global supply chains. We can help provide the evidence that the food you produce meets the standards of safety, ethics and environmental sustainability required by your most demanding markets.
We have been working with Australasia’s food and agricultural industries for over 100 years – and now deliver products and services to more than 40 countries. Our people are located across Australia, New Zealand and Singapore, and our services span the entire food supply chain, as well as all major primary industries.
AsureQuality was created on 1 October 2007 by the merger between ASURE New Zealand Limited and AgriQuality Limited. Both ASURE and AgriQuality were established out of the commercial activities of New Zealand's Ministry of Agriculture and Forestry (now Ministry for Primary Industries) in late 1998. This heritage means that alongside its commercial focus, AsureQuality retains an awareness of issues of collective importance, and a connection with the regulatory environments within which it operates.
AsureQuality has grown steadily over recent years, and we have made a number of strategic acquisitions to supplement our capabilities in both New Zealand and Australia. This includes establishing a purpose-built laboratory facility in Singapore. Our presence in Singapore has enabled us to maintain and develop our customer base in the region, and improve our service delivery through quicker sample turn around times.
We are passionate about being the best at what we do. We're driven by a single-minded focus to add value to our customers' businesses, and guided by our desire to be a world class provider of food safety and biosecurity services.
Full Legal/Trading Name: AsureQuality Limited
Legal Status: Limited Liability Company
Size: 1700 people at some 140 sites across New Zealand, Australia and Singapore.
Shareholders: Minister of Finance/Minister for State Owned Enterprises
Directors: Janine Smith – Chair
John Ashby– Deputy Chair
CEO: Michael Thomas