inSight - Theland Pure MilkinSight™, an AsureQuality brand, is designed to provide consumers with trusted information about the products they are about to buy.

When you see a product with the inSight™ logo on a supermarket shelf, you can scan the datamatrix code and see proof that it has undergone rigorous checks along its supply chain to ensure it really does meet the claims the producer is making.

Visit the  inSight™ website (external link)