Upcoming Public Meeting Friday, 15 December 2023 Join Us

Skip to main content
New Zealand SeedLab FarmSearchOnline Assessed Products Database TopStock Assurance LabConnect MyOrganics eSeedCert
  • Homepage 1920x453px
FW FP logo icon for website copy

Freshwater Farm Plans (FW FP)

Become a FW FP certifier or auditor
Inspection v2

Inspection

Inspection services for food production, meat, dairy, seed, horticulture and more 
Lab Testing

Laboratory Testing

ISO/IE 17025 accredited laboratories with a full spectrum of testing services 
AM

Assurance Marks

Know where your food comes from with AQ Assurance Marks
Certificatio Stars

Certification

Certification services for producers, processors and retailers
AM icon

Organic Certification

Certification services for organic producers, processors and retailers
Agribase v3

AgriBase

A geographically traceable national farms database 
AM icon

Animal Welfare

Encouraging improvements in animal welfare practice in New Zealand
Fly

Biosecurity

Partnering with Government to protect Aotearoa from pests and diseases 
Engineer

Engineering

Specialist services for food manufacturing premises, facilities, and equipment
AQ Organics Plus 1420x600px

Assurance Marks

As the global food supply chain becomes increasingly complex, consumer preferences are evolving, and shoppers are seeking products with attributes that satisfy their specific needs and concerns. AsureQuality Assurance Marks provide independent and verified assurance tailored to meet the consumer needs of each food sector and help brands differentiate their products. For organics producers, our new Organics Plus Programme enables you to highlight your commitment to the Organic Standard and supports you to tell your own unique brand story.

Find out more.

Plant Health Lab 450x200

Plant Disease Diagnosis and Testing

Our Plant Health Laboratory in Lincoln, Canterbury, provides comprehensive plant disease diagnostic and testing services, such as seed health testing, detection and identification of plant viruses using ELISA and qPCR technologies, endophyte testing for ryegrass and fescue seed lots, identification of spoilage fungi in food and beverages and PSA-V testing of kiwifruit budwood for export.

Find out more about our Plant Health Lab.

Latest News

Rope spores 630x400

AsureQuality offers first IANZ-accredited rope spore analysis in New Zealand

Laboratory Testing | 1 Dec 2023

AsureQuality is pleased to announce that its laboratory test for rope spores has been accredited by IANZ....

New Zealand food export 2 630x400

Welcome to AsureQuality’s Global Marketing Insight Series

Assurance Marks | 17 Nov 2023 | Kellee Henton

Welcome to AsureQuality’s Global Marketing Insight Series
...

AQ Organics Plus 630x400

AsureQuality’s new Organics Plus programme helps brands tap into New Zealand’s organic story

Assurance Marks | 31 Oct 2023 | Assurance Marks

AsureQuality plays an important role in providing consumers with transparency and assurance about where their food comes from, what’s in it and the way it was p...

Industry banner Food Manufacturing v4 Industry banner Food Manufacturing v4

Industries

Food Manufacturing

Helping New Zealand's producers to uphold a higher standard of quality assurance and safety in food as they proudly take their products to the world.

Learn more

Apiculture

Helping the apiary industry through providing essential services. We help protect and enhance the health of bees and quality of honey. 

Learn more

Dairy Farming

Working with care and passion, we are deeply connected with our partners and what they do. We share and apply knowledge and insights gained from over 145 years of experience.

Learn more

Dairy Manufacturing

At every step of the food supply chain, we are working with our partners to help them proudly uphold what Aotearoa stands for in food - a higher standard or quality and safety.

Learn more

Forestry

Our dedicated teams support this sector through providing audit, inspection and certification services to national and international standards.

Learn more

Horticulture

We are proud to work alongside Aotearoa's growers and exporters, at every point in their supply chains supporting them as they take their products to market.

Learn more

Seeds

With a personal sense of commitment and connection we are proud to serve the grain and seed industry. Offering a full spectrum of services of the highest integrity.

Learn more

Livestock

We are proud to work alongside our farmers and producers, working with care and passion to help them build and protect Aotearoa’s reputation for a higher standard of quality and safety in food.

Learn more

Meat

Working alongside partners at Aotearoa's meat processing plants to enhance all aspects of the value chain to ensure animal products meet the highest global standards of quality. 

Learn more

Pharmaceutical

Helping our partners to substantiate claims and meet market requirements. We provide services to the pharmaceutical and nutraceutical industries at our Medsafe Certified laboratory.

Learn more

Wine

We are proud to work with Aotearoa’s wine industry and provide a broad range of testing services to help our partners get their products to market.

Learn more
  1. Food Manufacturing
  2. Apiculture
  3. Dairy Farming
  4. Dairy Manufacturing
  5. Forestry
  6. Horticulture
  7. Seeds
  8. Livestock
  9. Meat
  10. Pharmaceutical
  11. Wine

Assurance Marks

AM icon v3

Transparency and Authenticity

These Marks mean that the attributes and claims of the product have been independently verified
AM icon v2

Organic Certification

Products displaying this Mark have been produced according to the AsureQuality Organic Standard
AM icon

Animal Welfare

Products displaying this Mark have come from farms that provide a high standard of animal welfare
Learn about Assurance Marks

Download a PDF overview of our services. PDF (2.3 MB)