Our Story

At AsureQuality, we’re incredibly proud of our purpose and are passionate about the work we do to help Aotearoa shape a better food world.

Owned by the New Zealand Government, our name reflects our commitment to providing independent advice backed by our integrity. Working with New Zealand’s food and primary industries for nearly 150 years, we’re not just a team of 1700-plus individuals; we’re Kaitiaki Kai, guardians of food, and it’s our responsibility to share our expertise to help protect and care for food and the environments it comes from.

Our customers are businesses across the food chain, from farms through food processing and manufacturing to the supermarket shelf. It is our role to support them through our broad range of assurance services to ensure the safety and quality of the food they produce meets the standards needed for export and domestic markets.

Together with our customers and industry partners, we are committed to protecting the trust in New Zealand food and ensuring the quality that it is renowned for around the world.

At AsureQuality, it’s not just about the here and now; we’re bold in our outlook. With our eyes on the future, we’re focused on unlocking and growing the value of New Zealand’s food industry. Using our knowledge and insights, we’re exploring technology and new ways of working to make a difference in our modern food world.