Our Story
New Zealand has long been renowned for its food. Where growers, farmers, producers and others right across the supply chain, work hard to uphold what Aotearoa stands for in food – a higher standard of quality and safety.
We are proud to work with them to help build and protect this enduring trust in food.
With over 1700 dedicated people, deeply connected to our partners across the food and primary production sectors, we offer the broadest range of food assurance services in New Zealand.
As Kaitiaki Kai, guardians of food, we work with care and passion. Working closely with our partners, at every point of their supply chains, sharing the knowledge and insights gained from over 145 years’ experience.
We have a deep responsibility to do the right thing for food and the environments it comes from. Collaborating, sharing knowledge, resources and skills so that everyone benefits – not just in the immediate future, but for generations to come.
Owned by the New Zealand Government, our name helps inspire confidence. We deliver independence of the highest integrity. Helping Aotearoa uphold a higher standard in food as our partners proudly take their products to the world.
AsureQuality Values
The AsureQuality Values are core to how we operate as a company. Our people pride themselves on living these Values every day.

Stronger Together
Pitch in to help others
Look out for each other
Give credit for the difference
people make
Value our team, appreciate individuals
Be proud of all the work we do

Do the Right Thing
Stand by our work
Act when things don’t seem right
Honour our heritage

Exceed Expectations
Committed to deliver because the work we do matters
We delight our customers
With our customers we create more value

Take the Lead
Look ahead
Find a better way
Make it happen
Be open to the new and different
More about AsureQuality

Board of Directors
AsureQuality's Board of Directors have been selected from a diverse range of backgrounds and abilities to ensure we are governed effectively.

Management Team
Effective leadership is a central part of AsureQuality's winning formula. Our executive team leads with strong, inspirational leadership.

Annual Reports
Learn about AsureQuality's commitment to Helping our customers ensure their food is safe