Our Story

New Zealand has long been renowned for its food. Where growers, farmers, producers and others right across the supply chain, work hard to uphold what Aotearoa stands for in food – a higher standard of quality and safety.

We are proud to work with them to help build and protect this enduring trust in food.

With over 1700 dedicated people, deeply connected to our partners across the food and primary production sectors, we offer the broadest range of food assurance services in New Zealand.

As Kaitiaki Kai, guardians of food, we work with care and passion. Working closely with our partners, at every point of their supply chains, sharing the knowledge and insights gained from over 145 years’ experience.

We have a deep responsibility to do the right thing for food and the environments it comes from. Collaborating, sharing knowledge, resources and skills so that everyone benefits – not just in the immediate future, but for generations to come.

Owned by the New Zealand Government, our name helps inspire confidence. We deliver independence of the highest integrity. Helping Aotearoa uphold a higher standard in food as our partners proudly take their products to the world.

History

AsureQuality's food quality assurance journey began nearly 150 years ago, in 1875, as part of the Department of Crown Lands, which in 1892 became the Department of Agriculture. But the story goes back even further.