Market Assurance
As the global food supply chain becomes increasingly complex, consumers are pursuing products with trusted ingredients, effective supply chain management, and credible product claims - and they are prepared to pay a premium for these. Market Assurance was established to support New Zealand brand owners meet these market demands.
Our experts are helping New Zealand food producers connect with global consumers through tailored product claims and brand endorsement solutions, combining AsureQuality’s trusted endorsement with on-pack marks and co-marketing solutions.
Our services include the following:
New Zealand Grass-Fed CertificationThe New Zealand Grass-Fed Programme offers a standardised framework to define and certify New Zealand grass-fed products. This enables brands to confidently make a range of Certified Grass-Fed claims on their products, aiding the enhancement of their brand positioning, while competing with other international standards. |
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Verified AttributesMarket Assurance offers customised programmes to verify your unique product claims. Talk to us about your product and we will propose a plan to make it shine. You can also integrate the verified claims into our AQ Assured Transparency Programme, enabling you to provide customers with end-to-end supply chain information through a QR code for a premium product experience. |
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Organics Plus ProgrammeThe AsureQuality Organics Plus Programme empowers brands to engage with consumers by highlighting your commitment to the Organic Standard and supports brands to tell their own unique brand story embracing the distinctive attributes of the New Zealand organic sector. In addition to AsureQuality’s Organic Certification, brands under the Organics Plus Programme benefit from:
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Brand Endorsement Co-marketing Solutions
In addition to certification, our experts actively provide comprehensive marketing support solutions, including brand endorsement videos, live streaming, joint media releases, and storytelling through Market Assurance’s social media channels.
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